MEC Asia Pacific, selected once again as the media agency of record for Sony Electronics Asia Pacific across Southeast Asia, is all set to support the Sony consumer electronics business with targeted and strategic media efforts across all platforms.
MEC will be handling the business in markets including Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
The development comes on back of a competitive pitch against the incumbent OMD, UM and Carat.
Charlotte Low, Senior Manager, Marketing Communications Division, Sony Southeast Asia said, “Witnessing MEC’s passion and enthusiasm for strategic creativity and implementation was most impressive. I’m confident that their work and team will bring much added value to our communications plans as we continue to expand across the region.”
“We are over the moon to be working with Sony again, it’s as if we had never stopped,” added Stephen Li, CEO, MEC Asia Pacific. He said, “Sony is the type of client we love to work with; strong leadership, with an agile marketing team who embrace their media agency as partners. Their energy motivates our team to deliver exciting work across paid, owned and earned media channels and we’re delighted to be part of their team once more.”
